Lacoste is a French clothing & apparel company founded in Troyes, France, in 1933. Lacoste, known initially as La Chemise Lacoste, later shortened the name to Lacoste. Lacoste has claimed that it was the first clothing brand to display a visible logo on an item of clothing. Lacoste, famously associated with its Polo shirts, also sells a range of clothing, footwear, sportswear, perfumes, sunglasses, and watches. In 2007, Lacoste launched their retail website, allowing people to buy Lacoste's products at home without visiting a physical store. Since 2012, the Swiss family group Maus Frères have owned Lacoste. By 2019, Lacoste had more than 5,000 employees.
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